Company: FlipFam | Year Completed: 2022 | Sector: Sports Social Media | Scope: Branding and product design
Fast & Fun Fan Engagement
The Context
People will always love sports and all that comes with it: predicting, celebrating, commiserating, competing, trash talking. But how and where younger fans engage is changing. I joined a team of fellow football (soccer) fanatics to help them design a social sports experience for a new generation of fans.
The Problem
What used to happen in pubs and community rec halls is now online, but in a fragmented and impersonal way. The FlipFam team wanted to create a place where friends could come together to share passion for their teams and compete to see who knows the sport best.
The Solution
FlipFam lets players bet on predictions, challenge their friends and create their own predictions for clout, recognition and fun.
