Company: T3 / Material+ | Client: Atlassian | Year Completed: 2022 | Sector: Tech | Role: Lead Product Designer
Atlassian Enterprise Content Hub
The Context
I was excited when I learned I would be leading the design work for a project for Atlassian, one of the most widely used software development and product management tool in the tech space. Atlassian approached T3/Material+ to help them rethink their enterprise level resource hub. As a content and information architecture was at the core of this project, I worked closely with a team of UX researchers and content strategists and partnered with a junior designer.
The Problem
Atlassian offers an enormous range of tools and capabilities to an array of tech leaders. With this broad range of options and user types often comes the need for substantial training, and in the case of enterprise clients, account manager or customer success representative hand-holding time. To help enterprise customers find what they need, up their skills and knowledge and help Atlassian staff save time on direct customer support, we needed to create a hub of information that was both easy to navigate and met customers where they were at while also allowing room to scale.
The Solution
The designs and deliverables we produced were in collaboration with the UX researcher and content strategist who identified the user types, documented their journeys, and sifted through hundreds of help and training articles and documents provided by the Atlassian team. It helped us choose, in collaboration with our Atlassian counterparts, two main ways of organizing content: ‘Collections’ and ‘Path-oriented Journeys’. Collections allowed users to find specific information they were looking for, things they needed to know. Path-oriented Journeys helped users that had an idea of what area they needed to grow in but weren’t sure exactly what to look for.
Atlassian already had a robust design system and brand guidelines that needed to be adhered to rather strictly. To that end, any new components were documented rigorously. We were given access to existing brand illustrations and fonts to ensure the Enterprise Content Hub felt just like every other part of the Atlassian experience.
